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E-commerce development for companies in Italy and across Europe - DAB

Custom e-commerce for companies that sell

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We build online stores for companies that really sell: physical goods, spare parts, made-to-measure items, B2B supplies. We pick the technology to fit your case — WooCommerce when you want autonomy and control, Shopify when going live quickly matters most, custom development when the catalogue or the pricing logic will not fit inside any standard platform.

An e-commerce site is not a website with a cart attached: it is a piece of your operations. Before talking about design we look at how you handle stock, shipping, invoicing and returns, because that is where these projects fail.

Which platform is right for you

WooCommerce

The most frequent choice for small and mid-sized businesses. It runs on WordPress, so you manage products and content from the same panel, you pay no platform fee and you own everything. Suitable for catalogues from a few dozen to a few thousand products.

Shopify

Useful when you want to be online fast and would rather not think about servers and updates. In exchange you accept a monthly fee and limits on customisation. It makes sense when you are starting out, testing a market, or selling heavily through social channels.

Custom development

When the catalogue is complex, prices change per customer or quantity, you need product configurators, or deep integration with an existing ERP. We develop in PHP and Laravel, with the advantage that the store follows your processes instead of forcing you to change them.

You do not have to decide on your own: bring us your case and we will tell you which of the three holds up best, with the trade-offs stated explicitly.

Already know what you want to sell?

Half an hour of conversation is enough to see whether the project stands up and what it actually needs.

What we connect the store to

  • Payments: cards, PayPal, Stripe, bank transfer, cash on delivery, instalment plans
  • Shipping: couriers with automatic rate calculation, label generation and tracking
  • ERP and stock: synchronisation of inventory, customer records and documents with the ERP you already run
  • Electronic invoicing: compliant issuing and delivery through the services you use
  • Marketing: automatic abandoned-cart emails, newsletters, product reviews
  • External channels: product feeds for Google Shopping, marketplaces and social commerce

Getting found, not just existing

Most of the e-commerce sites we take over have the same problem: product pages with the description copied from the supplier, categories with no text and no structured data. To Google those pages are duplicates of thousands of others.

On every project we work on:

  • a category structure that mirrors how people search, not how your warehouse is organised
  • product pages with original content and correct Product structured data
  • handling of variants, out-of-stock items and filters without generating duplicate pages
  • loading speed, which on mobile is the leading cause of lost carts

If you want the method in detail, we wrote it up in the e-commerce guide and the SEO guide.

Online selling projects we have delivered

Among the stores and online catalogues we built: MPE Audio (professional loudspeakers and audio systems, 326 products in three languages), Filtrostore (spare parts and filtration), Bag In Box Service (packaging), La Criss Bijoux (jewellery), Aquamax San (water treatment), Handy Menu (hospitality). Different sectors, same method: understand the sales process before writing any code.

See the full portfolio

Questions we are asked most often

How much does an e-commerce site cost?

It varies a lot with the number of products, the integrations with your ERP and couriers, and who prepares the product data and photography. We give you a written, itemised quote after a free first consultation, so you can see line by line what you are buying. In the meantime you can read what the cost of a web project depends on.

Can I manage products and orders myself?

Yes, and that is how we normally deliver: admin panel, training and a written guide. If you would rather delegate loading the catalogue, we take care of it.

Can I migrate my current store?

Yes. We migrate products, customers and orders, and above all we set up the redirects so you do not lose the rankings your existing product pages have already earned. It is the part that gets underestimated most often, and the one that costs most when it is done badly.

I sell to businesses, not consumers. Does that change things?

It changes quite a lot: customer-specific price lists, quantity discounts, repeat orders, VAT handling and deferred payment. These are scenarios we address with dedicated B2B logic, often through custom development.

Will you disappear after launch?

No. We stay available for support, security updates and further development, with a named contact. Since 1998 we have worked almost entirely with clients who come back.

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Let’s talk about your online store

First consultation free. If the project does not hold up the way you imagine it, we will tell you straight away.